13:00 - 14:00

13:00 – 13:05
10 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC

Speakers

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

13:05 – 13:25
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Keynote: Harnessing AI in marketing ethically for competitive advantage

Speakers

Katie King

UK Government All-Party Parliamentary Group (APPG) task force, Author & CEO

AI in Business 

13:25 – 13:45
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Growth marketing and data analytics for becoming a top notch company

Speakers

Alyssa Al Maiahi

Founder & CEO 

Mint Stalk

13:45 – 14:15
10 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Persona based marketing in a digital age using AI and ML

• Leveraging data analytics and AI for micro-segmentation of data
• How do you hyper-personalise customer experience using data? 

Speakers

Marwa Kabbour

Group Head of Marketing and Corporate Communication

Al Masaood

United Arab Emirates

Reda Baybars

Sales Director

Luxembourg

Talkwalker

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

14:00 - 15:00

14:15 – 14:40
10 October 2022 | 25 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The power of empathy in storytelling

Speakers

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

14:40 – 15:00
10 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Jumping through the customer hoops

Evolution of the funnel The customer data imperative Rethinking retention, loyalty & advocacy .

Speakers

Ghassan Kassabji

Chief Growth Officer

Extend - The Ad Network

Saudi Arabia

15:00 - 16:00

15:00 – 15:40
10 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Going beyond data: Connecting customer experience (CX) to revenue

As per Gartner, by 2023, 25% of organizations will amalgamate marketing, sales and CX into a single function. Cost constraints and overlapping functional activities will drive amalgamation aimed at reducing duplicative efforts, and standardizing and centralizing operations across marketing, sales and customer experience (CX). Can you go beyond data once in a while? • Personal connect: Does this guarantee loyalty? • Customer and employee experience: Can you incentivize both?

Speakers

Inass Farouk

Marketing Director

Microsoft

Vaibhav Gogia

Chief of Staff - Corporate Services

Aditya Birla Group

India

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

15:40 – 16:10
10 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Weyay case study: How we launched Kuwait’s first digital bank in 12 months

• Trust and relevance in the emerging ecosystem of services and an aggressive competitive landscape. • Meeting digital needs of the next generation with a signature brand experience 

Speakers

Aamir Fadhel

Deputy GM & Head of Consumer Banking

National Bank of Kuwait

Rebecca Bezzina

SVP & MD

R/GA

16:00 - 17:00

16:10 – 16:15
10 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Closing Remarks

10:00 - 11:00

10:50 – 11:00
11 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC

Speakers

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

11:00 - 12:00

11:00 – 11:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The future of immersive experiences: Providing a hyper-realistic metaverse for brands and users

• How to provide real value for everyone that isn't obtrusive
• Enabling an ecosystem and experience that can operate on it's own (decentralization) 

Speakers

Jeremiah Lopez

COO

Everdome

Czech Republic

Bally Singh

CMO

Everdome (UAE

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

11:20 – 11:40
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How Web 3.0 will change the future of branding

Speakers

Mark Adams

Sr. VP & Chief Innovation Officer

Vice

11:40 – 12:00
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Metaverse marketing: Avatars, NFTs and the subsequent storytelling impact

• Digital content changes: Create, consumer and share
• Growth marketing and data analytics

Speakers

Clement Foucher

Co Founder

France

Metav.rs

12:00 - 13:00

12:00 – 12:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Leveraging web 3.0 in brand awareness, storytelling, data analytics and growth marketing

Speakers

Rory Armes

Global VP of Metaverse Solution Development

Unity Technologies

Canada

12:20 – 13:00
11 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Develop a roadmap: 3D to metaverse

Speakers

Vincent Ghossoub

Venture Partner

MEVP

Tareq Fouad

Head of Growth

Shorooq Partners

United Arab Emirates

Nikhil Nair

Consumer Business Leader

HTC Vive (UAE)

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

14:00 - 15:00

14:00 – 14:20
11 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Opportunities in the metaverse and its directions

  • Social gaming as a metaverse platform
  • Brand storytelling versus incognito feedback

Speakers

Lee Lin Liew​

CMO

Decentral Games

14:20 – 14:50
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Driving growth with social

How to outwit your competitors with social data The most efficient ways to scale communities without compromising on quality How to reinvigorate your social campaigns with smarter strategies How brands at the forefront of social media marketing are using social for growth How to level-up your influencer marketing strategy

Speakers

Namrata Balwani

Founder

TOUGHLOVE Advisors

United Arab Emirates

Dominique Whitman

Enterprise Client Success Director

United Arab Emirates

Meltwater

Tariq Shalaby

Head of Brand Partnership

Dmenta

United Arab Emirates

14:50 – 15:20
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Fireside chat: Web3 Marketing - How it Works and Why its Different

Speakers

Steven Kalifowitz

Chief Marketing Officer,

Crypto.com

Alex Baghdjian

Partner & Co-Founder,

Funday

15:00 - 16:00

15:20 – 16:00
11 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Influencer marketing: How to use it effectively?

We all know that content creators provide huge value for advertisers, but with the industry constantly developing it can be hard to stay ahead of the trends. In this session, we're deep diving into how advertisers can harness the power of social media and content creators most effectively in order to maximise their reach and engage their target audience. 

Speakers

Ben Jeffries

Co-Founder

Influencer.com

Caspar Lee

Co-Founder

Influencer.com

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

Pranay Pathole

Tech Friend of Elon Musk, Software Developer & System Engineer

Tata Consultancy Services

16:00 - 17:00

16:00 – 16:30
11 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Working with influencers in 2022

Speakers

Mike Alnaji

Director of Content Creators & Brand Partnerships

New Media Academy

United Arab Emirates

Lowi Sahi

Founder

Sahi Media

United Arab Emirates

Ahmed Al Nasheet

Rapper, Influencer

United Arab Emirates

EA Middle East Ambassador for FIFA and Star Wars

16:30 – 16:35
11 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Hall 7, Tech Talks

Closing Remarks

10:00 - 11:00

10:50 – 11:00
12 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome Address

Welcoming address by MC

Speakers

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

11:00 - 12:00

11:00 – 11:20
12 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Sonic branding: The psychology impacting customer experiences

  • Emotional impact
  • Elements of audio branding that could generate revenue

Speakers

Uli Reese

Author of 101 Great Minds & Global CMO

Amp

Germany

11:20 – 11:50
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Sonic in the metaverse

Speakers

Uli Reese

Author of 101 Great Minds & Global CMO

Amp

Germany

Calle Sjoenell

Chief Creative Officer Nordics

Meta

Sweden

12:00 - 13:00

12:20 – 13:00
12 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Fireside chat: The power of music to reach and engage with audiences

Speakers

Rick Blaskey

MD

The Music & Media Partnership

14:00 - 15:00

14:00 – 14:20
12 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How companies can win in the digital revolution

Rob Beswick, Managing Director, Virgin Mobile UAE takes us through what it takes to transform a business using digital to reimagine the customer experience

Speakers

Rob Beswick

MD UAE

Virgin Mobile

United Arab Emirates

14:20 – 15:00
12 October 2022 | 40 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Cookieless future: The impact of phasing out on your marketing data

  • With Google phasing out third party cookies on chrome browsers by end of 2022, will advertisers be able to keep up the tempo of targeted marketing?
  • Privacy preserving APIs: Impact on data-driven marketing campaigns

Speakers

Dr. Hoda Daou

GM

Annalect MENA (an Omnicom Media Group company)

United Arab Emirates

Badar Khan

Director of Digital Platforms

Tonomus

Saudi Arabia

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

15:00 - 16:00

15:00 – 15:30
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Digital trust: Priceless or paid?

  • Selecting the right agencies to work with you
  • Deterministic customer data and impact on privacy

Speakers

Ashish Sinha

MD - APAC & MEA

Epsilon

James Dickson

Chief Product Officer

Landmark Digital (UAE)

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

Paul Wallis

Director

Growth, Epsilon (UAE)

15:30 – 16:00
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Developing consumer trust in a digitally invasive age

  • Discuss evolving consumer awareness, knowledge and preferences with regards to privacy and personalization
  • Selecting the right digital agencies to work with you

Speakers

Ian Evans

MD EMEA

United Kingdom

OneTrust

Mika Yamamoto

, EVP, CMO & CX Officer

F5 (USA)

Mohammed Sleeq

Vice President, Strategic Verticals

Unifonic

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

16:00 - 17:00

16:00 – 16:30
12 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Fireside chat: Creating a World of Belonging: The Potential of Inclusive Marketing

In a world that can often appear fractured and divisive, marketers have an unprecedented opportunity to grow their brands through the positive power and impact of inclusive marketing. A continuous journey in itself rather than a corporate goalpost, inclusive marketing is redefining what is essential for a thriving society and for business success today. 

Speakers

Beatrice Cornacchia

Italy

Mastercard

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

16:30 – 16:35
12 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Closing remarks

11:00 - 12:00

11:30 – 11:40
13 October 2022 | 10 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome address

Speakers

Mimi Nicklin

Bestselling Author, Creative CEO

Freedm

11:40 – 12:10
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

The Marketing Society CMO panel – Brand Strategy & Superiority and Winning

Speakers

Charles Awad

Chief Customer Officer

United Arab Emirates

Majid Al Futtaim

Mohammed Ismaeel Hameedaldin

ex SVP Visa, Partner

United Arab Emirates

TOUGHLOVE Advisors

12:00 - 13:00

12:10 – 12:40
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Evolutionary Psychology and the Metaverse

Speakers

Dr. Corrie Block

Owner at Paragon Consulting & Professor of Strategic Management

Monarch Business School Switzerland

12:40 – 13:10
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Firside chat: Gender equality

Reserved for The Marketing Society 

14:00 - 15:00

14:00 – 14:30
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Let''s Master the Jump into Mixed Reality!

In this session, you will get a glimpse of the mixed reality spectrum and get tips & tricks on how to get into this space. As a game developer / .NET developer, you may have already mastered the essential skills for making PC, mobile and console games, and you are probably familiar with working with programmers, designers and 3D artists. The game changer here is what tools support your journey into AR/VR/MR. Cross-platform tools like Mixed Reality Toolkit (MRTK) make this jump a little easier. Learn how this free, Microsoftdriven, open source project can kick start your MR exploration with enhanced volumetric UX / UI system and pre-defined components that accelerate cross-platform development in Unity. On board is a live Demo with HoloLens 2 and Meta Quest 2

Speakers

Zaid Zaim

Mixed Reality Catalyst & Microsoft MVP

Hololux GmbH

Germany

Christian Glessner

CEO

Hololux GmbH

Germany

14:30 – 15:00
13 October 2022 | 30 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Welcome to the Metaverse! Case studies from Deutsche Bank and AIA

Speakers

Christian Glessner

CEO

Hololux GmbH

Germany

15:00 - 16:00

15:00 – 15:20
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

How to leverage brand and consumer communities for Web 2 and Web 3

Speakers

Dr.Nada Sayarh

, Assistant Dean - Global Executive MBA program, )

SP Jain School of Global Management (UAE

15:20 – 15:40
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Panel discussion: Championing a customer-centric culture using Martech

Sponsored session
15:40 – 16:00
13 October 2022 | 20 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Executive leadership development in marketing

Speakers

LaVerne Daley

CEO, Strategist & Social Change Leader

L Global

United States of America

16:00 - 17:00

16:00 – 16:05
13 October 2022 | 5 Minutes
Paid
  • Marketing Mania
  • Track: Marketing Mania
  • Zabeel Hall 7, Yellow Stage

Closing remarks